The research focused on the evolving landscape of Web3 in the sports industry. We analyzed the fan behavior of the Brazil National Team to understand how a digital token could enhance loyalty. The study prioritized the integration of diverse features: a financial dashboard for BFT token tracking, an e-commerce flow for official merchandise, and a secure participation system for high-value sweepstakes like the Audi Q8. This phase ensured that the transition between "investing" and "shopping" felt seamless and trustworthy for a global audience.

The design language utilizes a deep "Royal Blue" palette contrasted with "Cyber Yellow" circuitry patterns to reflect the fusion of football and technology. I collaborated with Newel Anderson for high-quality 3D assets that bring the BFT token and digital environment to life. The UI was crafted to manage complex data—such as coin values and sweepstake entries—while maintaining a clean, mobile-first aesthetic. Every element, from the jersey shop to the "Hot Drops" section, was designed to keep the user immersed in the CBF Brasil brand experience.

The development phase involved building a robust, scalable architecture capable of handling high traffic during match days and token drops. We implemented a secure transaction gateway for purchasing BFT tokens and integrated a dynamic merchandise store. A core technical challenge was ensuring real-time synchronization of token statistics and the sweepstakes system. By focusing on performance and security, we created a platform where users can safely manage their assets, buy tickets for luxury prizes, and purchase official gear within a unified, high-performance web environment.