The project began with a deep dive into the burgeoning social trading market, specifically focusing on the intersection of Centralized (CeFi) and Decentralized Finance (DeFi). Research indicated that French startups in this niche faced significant trust hurdles. The strategy focused on demystifying complex financial instruments through visual clarity. By analyzing user behavior within trading ecosystems, the goal was to create a professional yet approachable identity. This research ensured that Diabolo’s brand would resonate with both traditional investors and crypto-native participants.

The design phase involved a strategic modernization of Diabolo’s existing logo to align with global fintech standards. A vibrant purple-centric palette was developed to signify innovation and digital sophistication. For the web experience, a custom UI/UX was engineered specifically for the Divi framework, prioritizing lightning-fast responsiveness and intuitive navigation. Every element was designed to reduce cognitive load during complex trading tasks. The result is a cohesive branding system and a digital storefront that successfully positions Diabolo as a leader in social trading.